Build your network
Meeting people and telling them about your company and services is one of the most effective free ways to advertise your courier business. Be sure that you comport yourself in a professional manner for these types of professional interactions. Some ways to encourage your ability to network include joining local business networking groups, such as your Chamber of Commerce, or carrying business cards to give to potential new clients or contacts.
Find your audience
Depending on what types of people or businesses you serve, you may have opportunities to network and advertise in unique ways. For example, grocery delivery services can meet contacts and customers at grocery stores, farmer’s markets, and even apartment buildings, whereas medical delivery services will find more success at doctor’s offices and pharmacies. However, both of these types of courier services could likely find new customers at retirement homes. The most effective ways to advertise your business will be based on your audience.
Connect with local media
Depending on your budget and the size of your community, you may have a variety of advertising options available via the local press. From television and radio commercials to putting a classified ad in the newspaper, your local media will give you access to more customers in your area. If paid advertising options are too expensive or ineffective, you may want to put together a press release and send it to your local papers, radio stations, and television networks for the opportunity to have a profile presented on your local business.